songs and stories
Client:
Dana Morris
Role:
Creative studio, fashion designer
Service:
Visual direction
Year:
2022
Overview
Build a high-conversion digital hub that turns community passion into sales.
Songs and Stories came to us ready to scale their reach and turn their mission into a high-revenue brand. They needed a digital home that matched their storytelling, combined with an aggressive launch strategy to create massive market hype and drive consistent sales.
We designed a clean, user-focused website to host their content and built a massive UGC engine. By managing a diverse network of influencers and creators, we generated high-volume, authentic social proof that turned new visitors into loyal customers almost instantly.
Before partnering with us, Songs and Stories lacked the infrastructure to convert their audience into buyers. They were missing the necessary social proof, structured creative assets, and performance-led growth strategy needed to generate the hype required for a successful, high-volume launch.
Designed a clean, storytelling-focused website to drive sales.
Built a massive UGC and influencer engine to generate authentic content.
Managed a diverse creator team to drive massive launch hype.
Executed targeted ads to turn authentic content into predictable revenue.
Song and Stories traffic Tripled, and they began to turn into a sales powerhouse. The massive influx of authentic creator content and strategic launch hype drove a massive surge in sales, turning their mission into a scalable, high-revenue business
We Needed More Than Just Ads; We Needed A Movement. Oxygen Plus Built Us A Massive Network Of Creators That Generated An Incredible Amount Of Hype For Our Launch. The Combination Of Their Website Design And The Sheer Scale Of The UGC They Managed Completely Exploded Our Sales.
Creative director
