Epoxy Flooring Gold Coast
Client:
Emily Rhodes
Role:
Life coach, wellness trainer
Service:
Brand strategy
Year:
2022
Overview
Build a high-performance lead generation engine that scales industrial and residential flooring sales.
FloorX Industries approached us to help grow their flooring business with a digital presence that felt professional, reliable, and modern. We developed a lead-focused brand strategy and structured a site around service offerings, inquiry conversion, and high-intent paid acquisition.
Their site wasn't effectively capturing local demand or converting visitors into consultations. It felt stagnant, and they lacked the reliable inquiry pipeline needed to scale.
Designed and optimized high-intent paid search and Meta ad campaigns
Executed a targeted framework that drove hundreds of messaging conversations
Optimized search presence, resulting in a doubling of total clicks
Joey saw a 5x increase in discovery calls and gained several long-term clients within the first two months after launch. Epoxy Flooring Gold Coast saw a 6.49% conversion rate and generated 72 high-value leads within their primary campaigns.
They brought my brand to life in the most beautiful way. The colors, the tone, everything feels so aligned with my vision. Since the launch, I’ve had a huge boost in client inquiries and discovery calls.
Wellness trainer
